Get Your Free Podcast or Vidcast Set Up Checklist
Podcast listenership has more than tripled over the past five years. Plus a show can extend influence beyond a brand’s typical reach, make for a consumer-friendly medium, and offer a low-cost investment.
Why Podcasting?
- Brand Personality — Format can humanize a brand: You’re giving a true voice to your organization.
- Engagement — Combination of high tech and humanizing elements allow people to build a relationship with you and your brand.
- Growth — Future of content. More than 66% of Gen Z listen to or watch podcasts or vidcasts. And 65% buy a product after hearing about it on a podcast.
- Portable — Mobile device anyone? Go where your clients and prospects go. Over 73% of audiences listen in transit.
- Easy — on you, listeners and guests (if you decide to have them). After nearly 400 shows, 99% of published authors told us they’d rather speak to us than write us a guest blog post.
- Cost — Compared to other marketing efforts, it’s inexpensive.
You still have an opportunity to get in — as fewer than 25% of brands podcast.
Complete the form to receive our free podcast checklist?
In it you’ll receive tips to help you with show strategy and format as well as how tos and resources for producing your show.
Need help starting your show? Let an award-winning podcast team help you package, launch and produce your show.