BrandInterviewStorytellingVideo Podcasts
Podcast
CREATING PODCASTS SINCE 2009
WHY PODCAST or VIDCAST?
Podcast listenership has more than tripled over the past five years. During the same time, YouTube has become the second most visited site in the world.
A show also can extend influence beyond a brand’s typical reach, make for a consumer-friendly medium, and offer a low-cost investment.
But how do you produce a show that’s right for your brand and business objectives?
Trusted By
Your Podcast or Vidcast Production Agency
Let an award-winning team, who has been producing podcasts since 2009, produce your show.
Brand Personality & Engagement
Give Your Brand a VoiceBrand Personality & Engagement
The podcast format humanizes a brand. You’re building a relationship with your brand on-air and off-air. On-air, podcasts showcase your thought leadership, building trust and credibility with listeners. Off-air, the show builds your network. Think of it like warm prospecting or Account-Based Marketing (ABM).
Growth & Access
Maximize Your ContentGrowth & Access
Podcasts represent not only the present, as they’ve realized listener growth across every demographic, but the future of content. More than 56% of Gen Z is listening. Podcasts drive organic website traffic, which results in 53% of overall internet traffic. And they’re portable, as 64% of podcast audiences listen in transit.
Efficient & Effective
Inexpensive Compared to Other MarketingEfficient & Effective
You can achieve 10 podcast episodes for the cost of a two to three minute video. Also, it’s easier on thought leaders. After more than 400 episodes, we discovered published authors would rather appear as a guest on a podcast than write a guest blog post. When asked, 99% of published authors told as much.
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Our Shows
We help our clients manage their shows from beginning to end … and any point in between. From shows focused on family medicine to internal employee podcasts, we can assist you in producing a quality show (audio and/or video) that aligns with your business objectives. Here’s a sampling of our client shows.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the marketing communications community — and, more specifically, the professional development needs of that community. This community has demonstrated strong collaboration over the past two to three decades.
Listen to
our podcast.
CultivatED Marketer is a podcast focusing on the Midwest marketing communications community — and, more specifically, the professional development needs of that community. This community has traditionally been very strong over the past two to three decades.
Also Available On
Cultivated Marketer content is also available on the following platforms:
TuneIn
Pandora
RadioPublic
CastBox
iHeartRadio
Trending Episodes
Explore our professional, curated blog and podcast content.
CultivatED Marketer Ep. 51 — Why Great Communication Isn’t About Compliance, It’s About Influence with Shea Sullivan
In the 51st episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell are joined by Shea Sullivan, the CEO and founder of Comms at Work. Drawing on decades of experience in internal communications, safety culture, and organizational change, Sullivan shares why effective communication is all about influencing behavior. While much of the conversation focuses on her experience in frontline and workplace communications, the lessons extend far beyond safety. Offering valuable insights for marketers, communicators, and anyone responsible for building trust, and leading change within an organization.
CultivatED Marketer Ep. 50 — From Radio to Public Safety: What Every Marketing Professional Can Learn About Trust, Storytelling, and Career Reinvention with Colleen Powell
In the 50th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Colleen Powell, the Strategic Communications Bureau Chief for the Iowa Department of Public Safety. Colleen Powell shares an extraordinary career journey that took her from more than two decades behind a radio microphone to leading communications for one of Iowa's most visible public service organizations. While her career path is certainly unique, the lessons she learned apply to marketers, communicators, nonprofit leaders, and public relations professionals in every industry.
CultivatED Marketer Ep. 49 — Why Comfort, Joy, and Meaning are Critical in Modern Marketing with Samantha Scantlebury
In the 49th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Samantha Scantlebury, Senior Director of Brand Strategy at Signal Theory. Drawing from her early experiences in the field, Sam emphasizes that at its core, human decision-making is driven emotionally and rationally justified. Her perspective challenges marketers to look beyond technology and focus on something much more enduring: humanity.
CultivatED Marketer Ep. 48 — Why the Best Communicators Speak the C-Suite’s Language with DJ Jordan
In the 48th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by D.J. Jordan, Senior Vice President at Pinkston, to explore challenges facing marketing and communications professionals today: protecting and strengthening organizational reputation in an increasingly complex world. Drawing on a career that spans political communications, national media, public affairs, corporate communications, and crisis management, DJ shares lessons learned from working with organizations navigating high-stakes situations, leadership transitions, and evolving stakeholder expectations.
CultivatED Marketer Ep. 47 — Why Human-First Marketing Wins in 2026 with Justin Ricklefs
In the 47th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Justin Ricklefs, founder of Guild Collective, to get his insights on brand strategy, leadership communication, company culture, and building meaningful customer relationships through authentic storytelling. Justin shares how his time with the Kansas City Chiefs shaped his focus on relationships and story-driven growth, and explains Guild’s “brand heartbeat” framework built on clarity, connection (inside and outside the organization), and creativity that evokes emotion.
CultivatED Marketer Ep. 46 — What Separates Visionary Leaders with Lacey Graverson
In the 46th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Lacey Graverson, Senior Manager of Brand and Strategic Communication at the Ewing Marion Kauffman Foundation. Together they explore how to steward a major nonprofit brand through strategic alignment, clarity, and consistent messaging. Lacey shares her career path into PR and branding, highlights the value of discovery meetings to create shared direction, and explains how the foundation’s storytelling focuses on grantees, entrepreneurs, students, and community impact rather than the foundation itself. She discusses how brand stewardship requires organization-wide buy-in and message discipline, then details the Uncommon Leader Visionary Award.