Marketing Agency: Putting Fun in Funnel2025-10-09T17:25:21-05:00

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BECAUSE EVERY HERO NEEDS A SIDEKICK

Sparkcade is a digital marketing agency dedicated to delivering growth strategies and marketing excellence to companies of all sizes. See how we can help you power-up your acquisition strategy and slay your competition.

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SECOND PLAYER HELPS YOU WIN

Sparkcade is a marketing firm dedicated to delivering marketing and communication excellence to companies of all sizes. See where us joining in could help you power-up your acquisition strategy and slay your competition.

Welcome to Sparkcade

Weโ€™re a group of accomplished marketing and communication professionals with decades of experience spanning a wide range of disciplines. Equally adept in industries from entertainment to highly regulated verticals, we put the โ€œfunโ€ in funnel and know how to weave a compelling story for even the most daunting project.

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CultivatED Marketer Ep. 44 โ€” โ€ŠSensorial Branding, Bold Identity, and the Future of Marketing with Mary-Catherine Reinert

March 31st, 2026|Episodes Sparkcade, Podcast|

In the 44th episode of CultivatED Marketer โ€“ your go-to marketing professional development podcast โ€“ hosts Brent Bowen, Julie Masson, and Matt Tidwell, PhD, are joined by Mary-Catherine Reinert, Founder of Fortissima, a firm specializing in multi-sensorial marketing for boutique hospitality and lifestyle brands. Packed with marketing career advice and marketing industry insights, this episode challenges conventional thinking of branding and delivers practical lessons from a marketing leader who built her career by breaking the rules.

From strategy to execution to risk management of our social media implementation, Sparkcade delivered. We couldn’t have launched our company program and platforms without them.
CHARLES FREEMAN, ACADEMY BANK
Sparkcade works collaboratively like no other marketing agency in my career. They care little about taking credit for exceptional ideas or a job well done, but rather ensure the team as a whole is recognized for their efforts. They work tirelessly because of the passion for their work. But most of all, you can always count on them to go above and beyond with everything they do. And they always make it fun.
HEATHER FREUND, LANDAJOB MARKETING & CREATIVE TALENT

Recent Articles

The latest insights from the team and episodes from our network of podcasts.

CultivatED Marketer Ep. 46 โ€” What Separates Visionary Leaders with Lacey Graverson

In the 46th episode of CultivatED Marketer โ€“ your go-to marketing professional development podcast โ€“ hosts Brent Bowen and Julie Masson are joined by Lacey Graverson, Senior Manager of Brand and Strategic Communication at the Ewing Marion Kauffman Foundation. Together they explore how to steward a major nonprofit brand through strategic alignment, clarity, and consistent messaging. Lacey shares her career path into PR and branding, highlights the value of discovery meetings to create shared direction, and explains how the foundationโ€™s storytelling focuses on grantees, entrepreneurs, students, and community impact rather than the foundation itself. She discusses how brand stewardship requires organization-wide buy-in and message discipline, then details the Uncommon Leader Visionary Award.

CultivatED Marketer Ep. 45 โ€” โ€ŠHow AI Is Transforming the PESO Model

In the 45th episode of CultivatED Marketer โ€“ your go-to marketing professional development podcast โ€“ host Brent Bowen explores how AI is reshaping careers and redefining the PESO model (Paid, Earned, Shared, Owned). He lays out how AI is mediating distribution, accelerating content velocity, and shifting measurement toward predictive performance.

CultivatED Marketer Ep. 44 โ€” โ€ŠSensorial Branding, Bold Identity, and the Future of Marketing with Mary-Catherine Reinert

In the 44th episode of CultivatED Marketer โ€“ your go-to marketing professional development podcast โ€“ hosts Brent Bowen, Julie Masson, and Matt Tidwell, PhD, are joined by Mary-Catherine Reinert, Founder of Fortissima, a firm specializing in multi-sensorial marketing for boutique hospitality and lifestyle brands. Packed with marketing career advice and marketing industry insights, this episode challenges conventional thinking of branding and delivers practical lessons from a marketing leader who built her career by breaking the rules.

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CultivatED Marketer is a podcast focusing on the marketing communications community โ€” and, more specifically, the professional development needs of that community. This community has made strong commitment to personal development over the past two to three decades.

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Cultivated Marketer content is also available on the following platforms:

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Who We Assist

Too many firms treat you like a client. We work alongside you like a teammate.

We separate ourselves from your typical marketing agency because we’ve spent many years walking in your shoes. Through our experiences, we bring you expertise in brand strategy, marketing strategy and development, digital marketing (including SEO and SEM), content marketing (including podcasting and vidcasting), experiential and social media.

Equally adept in industries from entertainment to highly regulated verticals, we put the โ€œfunโ€ in funnel and know how to weave a compelling story for even the most daunting project.

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