Marketing Agency: Putting Fun in Funnel2026-07-24T16:08:10-05:00

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BECAUSE EVERY HERO NEEDS A SIDEKICK

Sparkcade is a digital marketing agency dedicated to delivering growth strategies and marketing excellence to companies of all sizes. See how we can help you power-up your acquisition strategy and slay your competition.

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SECOND PLAYER HELPS YOU WIN

Sparkcade is a marketing firm dedicated to delivering marketing and communication excellence to companies of all sizes. See where us joining in could help you power-up your acquisition strategy and slay your competition.

Welcome to Sparkcade

We’re a group of accomplished marketing and communication professionals with decades of experience spanning a wide range of disciplines. Equally adept in industries from entertainment to highly regulated verticals, we put the “fun” in funnel and know how to weave a compelling story for even the most daunting project.

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CultivatED Marketer Ep. 49 — Why Comfort, Joy, and Meaning are Critical in Modern Marketing with Samantha Scantlebury

June 29th, 2026|Episodes Sparkcade, Podcast|

In the 49th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Samantha Scantlebury, Senior Director of Brand Strategy at Signal Theory. Drawing from her early experiences in the field, Sam emphasizes that at its core, human decision-making is driven emotionally and rationally justified. Her perspective challenges marketers to look beyond technology and focus on something much more enduring: humanity.

From strategy to execution to risk management of our social media implementation, Sparkcade delivered. We couldn’t have launched our company program and platforms without them.
CHARLES FREEMAN, ACADEMY BANK
Sparkcade works collaboratively like no other marketing agency in my career. They care little about taking credit for exceptional ideas or a job well done, but rather ensure the team as a whole is recognized for their efforts. They work tirelessly because of the passion for their work. But most of all, you can always count on them to go above and beyond with everything they do. And they always make it fun.
HEATHER FREUND, LANDAJOB MARKETING & CREATIVE TALENT

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The latest insights from the team and episodes from our network of podcasts.

CultivatED Marketer Ep. 51 — Why Great Communication Isn’t About Compliance, It’s About Influence with Shea Sullivan

In the 51st episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Julie Masson, and Matt Tidwell are joined by Shea Sullivan, the CEO and founder of Comms at Work. Drawing on decades of experience in internal communications, safety culture, and organizational change, Sullivan shares why effective communication is all about influencing behavior. While much of the conversation focuses on her experience in frontline and workplace communications, the lessons extend far beyond safety. Offering valuable insights for marketers, communicators, and anyone responsible for building trust, and leading change within an organization.

CultivatED Marketer Ep. 50 — From Radio to Public Safety: What Every Marketing Professional Can Learn About Trust, Storytelling, and Career Reinvention with Colleen Powell

In the 50th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen and Julie Masson are joined by Colleen Powell, the Strategic Communications Bureau Chief for the Iowa Department of Public Safety. Colleen Powell shares an extraordinary career journey that took her from more than two decades behind a radio microphone to leading communications for one of Iowa's most visible public service organizations. While her career path is certainly unique, the lessons she learned apply to marketers, communicators, nonprofit leaders, and public relations professionals in every industry.

CultivatED Marketer Ep. 49 — Why Comfort, Joy, and Meaning are Critical in Modern Marketing with Samantha Scantlebury

In the 49th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by Samantha Scantlebury, Senior Director of Brand Strategy at Signal Theory. Drawing from her early experiences in the field, Sam emphasizes that at its core, human decision-making is driven emotionally and rationally justified. Her perspective challenges marketers to look beyond technology and focus on something much more enduring: humanity.

CultivatED Marketer Ep. 48 — Why the Best Communicators Speak the C-Suite’s Language with DJ Jordan

In the 48th episode of CultivatED Marketer – your go-to marketing professional development podcast – hosts Brent Bowen, Matt Tidwell, PhD, and Julie Masson are joined by D.J. Jordan, Senior Vice President at Pinkston, to explore challenges facing marketing and communications professionals today: protecting and strengthening organizational reputation in an increasingly complex world. Drawing on a career that spans political communications, national media, public affairs, corporate communications, and crisis management, DJ shares lessons learned from working with organizations navigating high-stakes situations, leadership transitions, and evolving stakeholder expectations.

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CultivatED Marketer is a podcast focusing on the marketing communications community — and, more specifically, the professional development needs of that community. This community has made strong commitment to personal development over the past two to three decades.

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Cultivated Marketer content is also available on the following platforms:

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Who We Assist

Too many firms treat you like a client. We work alongside you like a teammate.

We separate ourselves from your typical marketing agency because we’ve spent many years walking in your shoes. Through our experiences, we bring you expertise in brand strategy, marketing strategy and development, digital marketing (including SEO and SEM), content marketing (including podcasting and vidcasting), experiential and social media.

Equally adept in industries from entertainment to highly regulated verticals, we put the “fun” in funnel and know how to weave a compelling story for even the most daunting project.

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